A few days ago, Phyllida Lloyd, the director of the Mamma Mia musical which glorified the beaches of Skopelos, Skiathos and through them, all Greek beaches, sent the Minister of Tourism Olga Kefalogianni a letter. In the letter she expressed her concerns over the possible privatization of our beaches, via the recent shoreline law.

The American director explained that she wanted to protest against the latest privatization proposals, as the Greek island landscape “of incomparable beauty was the biggest gift to cinema-goers worldwide”, while arguing that it is “inconceivable” that the extraordinary beaches could be “auctioned off”.

The sensitivity Lloyd expressed – perhaps more intense and effective than any other – showed the government how easy it is to lose the precious and unique natural capital, which is getting us off the hook in the current financial crisis. So after pondering for a few days, the Minister of Finances Gikas Hardouvelis responded by publishing a reply to the “Mamma Mia” director, assuring her that the bill attempts to document the shoreline, in order to be able to protect the natural environment from trespasses and abuse.

The Minister’s assurances re welcome and his actions are interesting.

If anything, it indicates that there an awareness of the negative publicity that may arise from the doubts expressed by an internationally-recognized personality that has freely and honestly promoted our country.

Even as such, Mr. Hardouvelis’ assurances to Mrs. Lloyd have their value, so long as they not serve public relations and constitute a true commitment towards protecting our invaluable beaches.

TO VIMA