The bailout agreement reached between the Greek government and the institutions includes a series of measures which will introduce changes to the sale of milk and bread. Among the included market reforms are changes to discounts and sales as well as a deregulation for the sale of milk and bread.
The OECD has proposed the full deregulation of discounts and special offers, in order to allow businesses to provide deals whenever they want, rather than have the State determine when they can do so.
Additionally, the agreement lifts limitations on the sale of bread, meaning that it can now be sold by a variety of businesses provided that the relevant health and safety regulations are upheld. Bread shops that complete the baking of ready-to-eat dough products (as opposed to preparing them on-site) may also be designated as ‘bakeries’.
Regarding the sale of milk, the OECD recommendations are to allow producers to set the expiration date of their milk, based on the pasteurization method used. This means that milk sold under the banner of ‘fresh’ could have a shelf life of up to 11 days.
