Significant drop in advertising costs for 2012

Significant drop in advertising costs for 2012 | tovima.gr

14.1.13

According to a survey by Media Services, the cost of advertising in 2012 was down by 28.4%, compared to 2011. The greatest drop in advertising was noted in magazines (39.3%), followed by newspapers (28.9%), radio stations (27%) and televisions stations (17.1%).

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